On September 27 each year, countries across the globe celebrate World Tourism Day. Instituted in 1970, its commemoration seeks to acknowledge the importance of tourism, raise awareness about its role and demonstrate how it affects all aspects of the community.

The idea for this day was initiated by Nigerian travel and tourism journalist Ignatius Amaduwa Atigbi who was hailed for his attempts to foster goodwill and international concord between Sierra Leone and Nigeria.

Along with hotels around the world, Cidade de Goa too recognises the significance of tourism and its role in the community in the coming years. Globally, tourism now represents 10 per cent of the world’s GDP and 1 in 10 jobs. Goa is well aware of the importance of tourism and Cidade de Goa plays its part by employing staff from the local communities and villages.

The UN forecasts that global tourism will grow 3.3 per cent on an average until 2030 with significant bearing on the economy, society and environment. This year, the UN is focusing on sustainable tourism for development of the community. It asks the international tourism industry to imbibe work ethics that seek to eradicate poverty, protect the environment and improve the quality of life of people around.

Since 2009, Cidade de Goa has consistently worked towards these aims with the induction of its Cidade Cares wing. Management and employees contribute time, money, effort and expertise in medical aid, awareness of social issues, education and other charitable activities.

Cidade de Goa helps poor children, the homeless and those with cancer or HIV/AIDS with food, linen and basic needs. It also provides food to destitute women and patients in special care homes.

In addition, the resort organises frequent beach cleaning drives and donates monetarily during times of natural disasters. This World Tourism Day, Cidade de Goa re-affirms its commitment to helping Goa become a better place.